SEO and blogging together provide unbeatable combination to web developer not only for free advertising but also for making film. If the website or blog has intention to provide information or to op0erate a website on a non profit making basis, then combination of search engine optimization and blogging will work to perk up traffic level to website. If making money is sole aim for website which can be either for paying bit extra to credit cards or as only means of income, one can use blog and design website properly to enhance traffic flow.
Search Engine Optimization
SEO or search engine optimization is first and quick way towards improved traffic levels of website. If website looks good to search engines then it will have higher chances of being listed. Google is the best and one needs to be listed among top in Google and rest of search engines will follow it themselves. Each web page and even home page should be designed around one keyword or key phrase. Using more than one key phrase for a page will hamper and web developer will fail to gather traffic to website.
This way one can get an optimized size title which should not be too short or too long. Web developer can also utilize keyword in attractive and efficient manner. The first headline or heading should be put in H1 html tags but one need not worry of purity of html as Google doesn’t give a throw as long it can understand H1 tags and title.
If one has graphics such as payment graphics provided by Clickbank adding an alt relation to it :
Keyword should be used in first 100 characters of body html for example title ‘using blogs’ can be expressed as “Using blogs in combination with good webpage SEO has been proved time and again an extremely effective technique in the science of making money. The secret is to understand the needs of bloggers and of search engine users, and how to combine the two into a single money-generating machine that one can design to work on autopilot while you work on your next money-spinning project.”
In this illustrated pattern keyword is used as heading and is included among first line of 100 characters description of page. Keyword and rest of title is used immediately in first sentence. Keyword can also be used again in last line which will attract crawlers and give a head start to competitors.
The theme of bog can be continued and one can have another section on same page with related heading as “using SEO and blogs”. It should be contained within H2 tags which expands on theme of blogs and SEO and introduce concept of using blogs and web pages together to mutual benefit.
Internal Linking Strategy
It needs to be done on each page but every page should be optimized for different keywords that have been identified as being worth while to use for website. Apart from utilizing SEO and keywords, one must also design internal linking strategy for best advantage. Strategy should be such that it allows visitors to easily navigate between pages and reach pages they want to see such as privacy policy and contact details.
It also means leading search engine spider to dance to developer’s tunes and not on Google tunes. Spider can lead to pages one want it to see when required and can even bar it from seeing those pages that it doesn’t have to see. Pages barred from spiders can be navigated by humans by simply placing a big ‘humans only’ sign above door which won’t let spiders get in.
Blogging
Blogs should be updated indicating every change in website, and should even be optimized for different keywords which are used by website. Blogs with keywords work best for web pages and also bring website into healthy competition with competitors.
Articles in blogs are different from article directories which advertise only limited websites or products. Blogs can be used to advertise number of websites and products. This is one of major benefit of blogs when used in conjunction with websites. Blogs can be used to advertise website and similarly website can be used to advertise blogs. In both way links between both sites will be benefited and over all increase in web traffic will result.
If blog is pinged to every website one is registered with then one can get more traffic to website than one would have got using SEO only. Blogs are free so they can be very beneficial in promoting website.
Conclusion
If web developer uses easy SEO and takes care of all elements mentioned, one will get great chances of website home page being listed high on Google and other search engines. If one uses blogs to advertise site not only to other bloggers but also to social bookmarks and numerous websites that can be joined, than one can achieve success in less time.
If blogging and website working is not utilized together for traffic flow than one may not be successful.