By offering a large variety of products, services and marketing schemes, you can protect yourself from unpredictable shifts in the marketplace. If you carefully manage this situation, the majority of your business will remain secure as any single particular sector or product becomes less attractive to your customers.
Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. Avoid making any claim that sounds exaggerated, even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.
To create an absolutely irresistible offer, combine a special discount price and a set of valuable bonuses in the same offer. Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it with the next offer and a new deadline. Continuously recycle through the same series of offers. This enables you to keep using special offers to generate sales without taking time to develop new ones.
Do you attract numerous potential customers for your product or service, only to find out that time and time again these promising leads don't possess sufficient capital to follow through on an investment? Perhaps you should consider new markets. Focus on markets that have an encouraging need for what you provide, and the dollars to follow through. A wise idea would be to broaden the appeal of your product or service by promising unique benefits that cannot or will not be mimicked by your competitors.
Advertising copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.